Merillat Was a Hit at the 2011 Kitchen and Bath Industry Show!

Posted by Susan Cross, Communications and Public Relations Manager, Merillat Cabinetry on 05/13/2011
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MerillatMerillat was hard to miss at the recent Kitchen and Bath Industry Show (KBIS) Las Vegas. We had a lot of fun showing off the latest functional product innovations and showing booth visitors how they can make life in the kitchen easier.

Attendees couldn’t resist stopping by the booth to check out the displays and participate in activities.  In the innovation zone we featured our latest products, the CoreGuard™ Sink Base, a smart solution that helps keep the cabinetry under your sink dry and clean.  We also gave a sneak peak of two products that will be available soon: CornerStore™, a solution to bring more storage and easy accessibility to the challenging corner cabinet area, and the CoreGuard™ Vanity, like the kitchen sink base, but special for the bathroom.

Special guests drew a crowd!

Our favorite Australian chef, Curtis Stone,Curtis Stone was in the booth cooking up an all-time favorite, spaghetti and meatballs, and his delicious vanilla pana cotta.  Not to mention, some lucky audience members were able to sample his champagne cocktail with poached strawberries. Curtis also shared his favorite Merillat cabinetry features, while demonstrating how easy it is to cook in a Merillat kitchen. Visitors were also able to get autographs and pictures.

In addition, home improvement celebrities Eric Stromer from HGTV’s Over Your Head and Cindy Dole, host of CBS radio show “Home Wizards”, were in the booth discussing Merillat’s product innovations  and one of the most important design realities today – Universal Design. Cindy and Eric explained that since more and more families are living together in multigenerational households, it is important when building a new home or remodeling that the kitchen should accommodate different ages and abilities. Merillat kitchens at the show included many examples of how products and design come together to meet these needs.

Knowledge Leadership

Before KBIS, Merillat was part of a Masco Cabinetry study to gain insight into kitchen design as it relates to current generational needs. And Merillat, along with the other Masco Cabinetry brands, was excited to release the latest findings from the study, GenShift 2011: Lifestages Redefining the Kitchen.  The study illustrates how recent social, economic and generational influences impact kitchen design. The study was well received and attracted a lot of attention as homeowners, dealers, builders and designers are all noticing shifts in kitchen living and use.  For more information or to download a copy of the complete study, visit GenShiftKitchen.com.

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