Merillat®, along with Masco Cabinetry brands KraftMaid®, QualityCabinets™ and DeNova™, recently completed the GenShift™ 2011: Lifestages Redefining the Kitchen study to help design professionals better understand how the collision of social, economic and generational influences impact consumer design needs. Functional and efficient kitchen design can be challenging and the results of this industry study, along with our product knowledge, helps us better serve our customers’ needs.
The survey, conducted online by Harris Interactive®, polled 1,027 U.S. adult homeowners aged 18-65 years old about their generational influences and needs in a home.
We discovered some interesting things about homeowners across the country:
- Pets are a priority. 22% of homeowners aged 18-65 felt that a place for feeding pets is a top-three kitchen extra, compared with only 10% who felt they needed a space for wine storage.
- Remodeling may be the way to go. While 63% of Baby Boomer homeowners, aged 45-65, plan to stay in their current home over the next five to 10 years, 75% don’t feel that their current kitchen is universally designed to meet their needs.
- People are staying put. Gen X homeowners, aged 35-44, are staying put and nearly half (49%) think they will spend up to a decade in their current residence.
- The youngest generation is thinking ahead. 40% of Gen Y homeowners, aged 18-34, embrace the concept of multigenerational living and expect their parents will live with them in the future.
With this study as a guide, Merillat is continuing to help customers consider the best options for to meet their current and future needs in the kitchen.
Tags: DeNova, Gen Y, GenShift, GenShift Kitchen, Harris Interactive, kitchen, kitchen cabinets, Kitchen Design, KraftMaid, Masco, merillat, QualityCabinets